5 Mistakes To Avoid When Picking A Niche For Your Online Presence
Merriam Webster online dictionary defines ‘Niche‘ as a specialized market. It is what makes you unique, and helps you stand out from the competition. Whether it’s a business, or social media following, there will be competition. If you are in the process of picking a niche, you might feel overwhelmed. This is completely normal. However, when selecting the right niche for your business or online presence, try to avoid these five common mistakes.
Ignoring Your Passions
Everyone has certain topics and hobbies that they love. But many people make the mistake of leaving their passions out of the niche-selection equation when starting a new business or building social media presence. Even if your passion is not well known, you can still find a market of raving fans who are willing to ‘follow’ you and/or buy whatever it is you are selling. It is all in the presentation.
Getting Into a Niche You Know Nothing About
When looking for the perfect online niche, don’t try to reinvent the wheel. If you dive into a market that you are unfamiliar with, it will take you more time to uncover a great opportunity. You will also have to make more mistakes before you understand how to serve your followers and customers well. This can cost you time, energy and money.
Not Evaluating Keywords
It is a major mistake to miss out on keyword research. There are a variety of free (and paid) tools that can tell you virtually everything you want to know about what people are searching for online. You can see how many daily, monthly, and yearly searches are done for the keyword “auto parts,” for example. This allows you to judge whether or not the market size is big enough for you to be interested. Google Keyword Planner is a good keyword research tool.
Starting With Too Many Platforms
Don’t try to be all things to all people. You will end up being nothing to anyone. If you are starting in a new niche, pick just one or two primary platforms such as Facebook or Twitter. Then, get great at those few platforms. It lets you leverage your energy to create a big splash rather than a lot of tiny splashes. Ask yourself which platform your niche receives the most attention. There’s always that one platform that performs better than the others.
Perhaps the biggest mistake when selecting a niche for your new business or online presence is to never get started in the first place. This occurs when someone spends too much time analyzing stats and market data, rather than putting a product to market. Analysis is great, but do not let it paralyze you. Make moves and make necessary changes as you go in order to start gaining customers and followers as soon as possible, who in turn, can provide valuable feedback.
Selecting a niche for your business or online presence does not have to be complicated. If you avoid the common mistakes listed above, you’ll make sustainable progress overtime. Just start!
Digital Marketing Management Specialist